With their recently finalised acquisition of Italian poker and online gaming organisation Gioco Digitale, it is likely that many people are wondering how online betting giant Bwin will cope with this sudden influx of revenue and power. Gioco Digitale is the biggest online poker and internet gambling association in the country, so Bwin’s new ownership of it comes will a very large responsibility, towards the customers, the staff, and the industry of online gaming in continental Europe in general.
The simplest way that Bwin plan to proceed is by retaining all the staff that currently work at Gioco Digitale, including the positions of the CEO and president, Carlo Gualandri, and of the entrepreneurs who advise the company on its dealings. These workers and affiliates will carry on doing their job as normal, and running the operations of the corporation in Italy. The only difference will be that they will soon have a different boss to report to, and will have to undertake any changes that Bwin wishes to see, with regards to the running and output of Gioco Digitale’s business.
Bwin also plans to make its mark on the organisation by developing poker and the other online gambling games in this field, and expanding them into other parts of continental Europe. It has not yet been decided how this will be done, and it is unlikely to occur for a long time yet. There may or may not be changes ahead for Gioco Digitale, which now only focuses on the poker industry. One of the changes that Bwin could possibly make would be to turn the attentions of Gioco Digitale to other parts of the gaming industry.
Bwin is already a large company, and the fact that it successfully thrashed out the deal to purchase Gioco Digitale proves that it will be well prepared for the challenge that taking on the company might bring. The amount of experience that Bwin currently has behind it is likely to mean that it has no problem making the transition into becoming the owner of Italy’s largest online poker corporation.

Wed, Sep 16, 2009
General, Online Betting